Digital Marketing Assistant
6 month maternity cover – Leatherhead
Main Duties and Responsibilities
1. Website and Search Marketing
a. Support service content on two company websites
b. Set up, manage and report on all paid search activity
c. Provide regular KPI reports to stakeholders for web and search metrics
d. Provide critical analysis of metric performance
2. Content and Social Media Marketing:
a. Draft and create new content as required.
eg Draft news items, repurpose presentations, edit video, commission
b. Publish all scheduled content in line with content plan
c. Maximise the promotion of all new content through social media and other online channels
d. Proactively run all social media accounts promoting services, new content, event participation etc.
3. Promotional email Campaigns
a. Responsible for all emarketing for training courses (email, social media, paid search etc)
b. Provide support for 2017 plan of service promotion campaigns.
Responsible for series of email campaigns.
c. Organise campaign follow up and report on campaign performance.